Industry experts say that the quality can be:
- waiting
- designed
- delivered
- perceived
- compared
Quality waiting
E 'which refers to the quality standards that the customer considers to be appropriate. It is expected to receive as a minimum benefit of the product / service.The requirements related to the expected quality may be expressed or not (in this case, you define implied). Organizations must be very brave in the detection phase of the quality expected because it is the needs and wishes of the customer who will design the quality they want to deliver.
Quality designed
It 's the quality that the organization aims to achieve, trying to translate customer requirements into requirements to be met. Perhaps it is necessary to design the quality of performance goals and develop best through the process of design / production facilities or in the delivery of servizio.Il gap between what the customer expects (the expected quality) and what the organization plans to provide (which he designed) is a gap that can be defined as a gap of understanding. This lack of understanding is bound to pose major problems that affect product / service to the valley.
quality provided
E 'associated with a quality product / service at the end of the production process or service delivery. Refers to the quality levels that were actually attained and that may differ from those progettati.Il gap between what the organization believes that customers should receive (quality projects) and what the organization really provides (the quality provided) a gap is defined as achievement gap.
Perceived quality
It 's the quality that the customer has in the product / service that we provide, and expresses its satisfaction. This quality addresses the sphere of the irrational, the world of feelings and emotion reviews. This is a very important phase because it can retain a customer or not. It 's very important that the organization take action to know the opinion of customers (via telephone interviews, by sending questionnaires to measure the satisfaction, etc.) The gap between the quality actually provided by the organization (quality output) and the perception that it has the customer (perceived quality) is a gap that can be defined as a communication gap.
quality compared
It 's the quality that the customer compare referring to previous experiences, the market and, above all, to competition.
(from the site Qualitiamo.com)
0 comments:
Post a Comment